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Bannersith the rapid development of Internet since early 1990s, banners became the most popular type of Internet promotion and advertising. Being easy to use, initially effective, attracting attention of web page visitors and at the same time non intrusive, banners instantly became the most frequently used and widespread promotion method in Internet.
So since the 1990's , banners have varied in sizes, colors, animation also became more common. There are a large range of banner types available, and so selecting the most appropriate one for own needs is often time consuming.
Most advertising networks carry out inhouse research, but for a new designer choosing and designing the banner is mostly trial and error. One of the reasons, that no one has ever tried to study the banners, is that there is no database with enough material to study.
There are different types of banners available:
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